I’m so happy to welcome Maison Pioline -the kind of brand you fall in love with instantly.

It all started when I reached out to Jocelyne. I have to be honest: the moment I discovered her pieces, I completely fell in love. The style, the details, the softness of the aesthetic—it felt so true, so personal. 

Then I had a simple idea: I wanted to personalize the garments with a Hong Kong & French touch—a blend of stories, love, and identity. That’s why I chose to add messages that feel like a signature, like a little heartbeat: “Hong Kong”, “Born in Hong Kong", "Petit Coeur, "Little Bao" or of course the famous “Cœur de Beurre”.

And here is the best part: because the world really is small. When I contacted Jocelyne, she was instantly receptive—because she is herself from Hong Kong. That connection made everything feel even more natural, meaningful, and sincere.

I am glad to be able to bring a piece of Maison Pioline—right here in Hong Kong. I can’t wait for you to discover the pieces and feel the story behind every little detail.

Merci Jocelyne, bienvenue à Hong Kong. 多謝 Jocelyne ，歡迎來到香港 !